Shakespeare by Chance was created for the Re-Coding Shakespeare exhibition at The Royal Shakespeare Company, August - September 2012.
Shakespeare by Chance is a proposed generative design program which creates real time visual translations of Shakespeare quotes or associations. Based on the most popular searches on Google Images at any one moment, for every Shakespeare quote or word searched there are corresponding Google images in use in the public domain. It is an instant response, which allows for unique and undetermined results each time it is used, representative of the zeitgeist at that moment. Results continue to adapt over time in their many variations and interpretations, representing Shakespeare at any one moment in the 21st Century.