As EP at our agency I was involved with this campaign from the start. Much of the work was with Chef Lorena Garcia. This particular execution was shot separately on a shoestring budget. It was executed by the solid creative team of Scott Murray and Kim Linn (and Jim Phox). I really love the way it turned out. The concept's execution was so interesting: a QR code made out of Avocados, Lemons and Limes and they created print, digital banners and a website that matched this concept.