CASSELA WILL BE RELEASING THEIR DEBUT EP NEXT MONTH.
Catch them August 31st, 2012 at Lupo's for the Sideshow EP release!
More about this video:
T H E W A Y T H I N G S W O R K
The concept for this video changed approximately a million times. We knew we wanted it to be experimental, weird and a lot different than our other performance videos. Cassela gave us a chance to put some vision to their song and we were fortunate enough to actually pull this off without them questioning our sanity.
So during one of the hottest days in June we locked ourselves in a garage stitched with paper & lights and began filming the perofmance section of the video. We did so with the intention of utilizing effects and layers of conceptual footage.
We took some inspiration from Kevin James (http://www.kevinjamesphoto.com) who helped us capture the content which brought the concept to life.
[YOU HAVE TO FOLLOW KEVIN'S 365 PROJECT. IT'S EXTREMELY AMBITIOUS AND ONE OF OUR FAVORITE PHOTOBLOGS: http://kevinjamesphoto.com/category/365-photo-project]
So... after a few beers and a paint splattered basement, our idea was finally complete. We've wanted to do something with Cassela since their reunion last year. And it's finally done. And this is what we made. I'm not sure what we made exactly... but we like it.