Winner Promax 2012: Part 1 of the promotion campaign for Foodistan. It is a first of its kind cook off between India and Pakistan. For the promotion of NDTV GoodTimes’ biggest show, we did a campaign of a teaser and two promos which won the Promax-India in 2012. We had a special anthem composed for the promotion of the show, which talked about this culinary battle between the two nations. The objective of the teaser was to just create hype and curiosity without giving too much of the show and so was shot with actors in an isolated mill in Mumbai. The first promo was show centric and was shot with the real chefs and judges. The final promo was just to give information and was shot with the anchors and hosts talking about the show.