Speakers: Liz Schroeter Courtney (@partyliz), Ray Renteria (@rayrenteria)
For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.
Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.
In this webinar (recorded Aug 15, 2012), you'll learn:
How to structure your measurement approach.
How to identify and gather the right metrics.
How to communicate results with your team.
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