Denise Lee Yohn provides insight and analysis of Target's newest store format, CityTarget in downtown Chicago. A Brand Experience Brief by Denise Lee Yohn.
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that's great -- and a couple of things that aren't -- about the CityTarget in downtown Chicago in this video briefing.
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