For this group project the brief asked us to take an existing brand of any type and rebrand it to a completely new demographic. We decided to take Stella Artois and target it to a female audience, whilst also trying to maintain it's existing target market. This animation was created with the intent of being broadcast between advert breaks of TV programmes relevant to our chosen audience.
The logo was designed in illustrator. The bottle and the glass were both rendered in Maya. The animation was then created in Motion
Music: James Brown - Man's World
PLEASE NOTE: Stella Artois retain all copyright for the use of their name in this video.