SEAT, A National competition to re-invent the brand’s personality

A team of 5 from Kingston, we wanted to show SEAT in a new light to a new audience. We likened the spirit of SEAT to a citrusy zing, and began to experiment with capturing reactions caused by zingy things, to show SEAT as fun, desirable and approachable. Next we explored ways of re-creating ‘the SEAT feeling’ and captured the reactions from a more varied demographic. We were asked by SEAT to send a full Treatment of our proposed film. After being approved we had two test days in the studio working out angles, lighting, sound recording, movement etc. Then gathered a varied group of people to take part in out SEAT-No-Car-Test-Drive, of which they knew nothing about. We put them each through a set of experiments and added a narrative by using ‘SEAT technicians’. We then edited a 30 second promotional film and a 1 minute Behind the Scenes film, that fits SEAT’s new tagline, ENJOYNEERING, (we had engineered an experience of enjoyment).
Thanks to Malcolm Goldie for helping us with the sound mix!

Our video has now been launched in the CLUBSEATUK Youtube channel, in competition with the other Universities, you can watch it here to help us gain views!
You can view it here and

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