The Kansas State Fair is celebrating its 100th this year, but old age never felt so fresh. To celebrate the big birthday, we created a campaign that plays off the fair's quirky, anything-goes atmosphere and honors the special place it's occupied in the hearts of fairgoers for almost a century. The tagline -- Never Gets Old -- speaks to the traditions and good times that bring fairgoers back year after year.Agency: Greteman Group

Director: Sonia Greteman
Art Director: Garrett Fresh
Jon Flaming Design
Illustration: Jon Flaming
Vocals, Guitar, Mandolin: Tom Page
Banjo: Richard Crowson
Bass: Jonathan Eaton
Percussion: Tommy Crabb
Sidekick Animation
Character Animation/Motion Design: Erik Lauritzen

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