Volvo - What is Air

"There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Good morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What is water?”

Client: Volvo

Agency: Grey Group Greater China

Regional Chief Creative Officer: Davi Sing Liu

Executive Creative Director: Colin Lee

Senior Creative Director: Zheng Jing

Group Business Director: Hope Kong

Account Director: Amanda Hu

Account Manager: Ryan Shen

Producer: Vivian Feng, Grace Yu

Production Company: Stink Films, Shanghai

Director: Eliot Rausch

DOP: Liang Zi / Matthias Rudh

Managing Director: Desmond Loh

Executive Producer: Brenda Tham

Producer: Alicia Tan

Production Coordinator: Carina Hsu, Claire Qin

Production Designer: Christopher Jones

Colorist: Simone Bourne

Style Director: Damian Huang