The latest work from Academy directors Si & Ad is a very funny spot for Comically dramatic, we see a hysterical carriage full of people reacting to the savings they could have made if they’d been sensible and booked through

Shot over three days in South London with a large cast (with great names like “Wig Eater and Jam Sanger Lass”) Academy entrusted the post to Finish. Paul Wilmot (Flame Operator) comments that “the attention to casting and comic timing made this job a pleasure to be involved in right from the start.”

Describing Finish’s involvement he comments; “we helped to create a number of amusing incidents for some of the key characters including a lady who bursts into a shower of confetti. This was created by shooting separate plates for different areas of action and combining these with confetti plates shot with consistent lighting.”

According to Paul there was a lot of anticipation (and a huge amount of effort) to get the jelly mould out of the mould in one piece, whilst the “features were added and the wobbling began!”

Eyebrows on sticks and attention to lighting also became par for the course as Paul worked to remove the sticks and ensure that the lighting in the carriage could be matched as closely as possible to the scenery outside the windows.

Director: Si & Ad
Agency Producer: Ally Dean
Production Company: Academy
Producer: Lucy Gossage
Post Production: Finish
Post Producer: Justine White
VFX Supervisor: Paul Wilmot
Lead Flame: Paul Wilmot
Flame: Judy Roberts, Nick Bennett
Nuke: Sarah Iduwe
DOP: Alex Barber
Exec Creative Director: Dave Henderson
Agency Creatives: Christian Sewell, Andy McAnaney
Editor: Joe Guest @ Final Cut
Telecine: Aubrey Woodiwiss @ The Mill
Audio: Wave Studios

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