For four days in April, whistlers from all over the world descend on the quaint (and somewhat remote) North Carolina town of Louisburg to whistle operettas, concertos, Beatles medleys, and everything in between at the International Whistlers Competition. This year, mild mannered graphic designer by day and world-class whistler by night Tim Eggert — who finished 12th at the competition two years ago — is gunning for the number one spot.
The Whistler is a documentary film which follows 33 year-old Tim Eggert in his attempt to claim the title of the world’s best competitive whistler. Eggert's performance of Michael Jackson's "Billie Jean" won the Allied Arts competition at the 2011 International Whistlers Convention.
With support from Carmex and AirTran Airways, Common Machine created a microsite and provided Carmex’s digital agency, Bolin Marketing, with behind-the-scenes and in-front-of-the-curtain video of Tim for the lip balm’s Facebook page, generating additional page views and an ongoing narrative for customers to follow.
The feature documentary — currently in post-production — will hit the festival circuit in 2013.