The second national lockdown and a further period of working from has presented a particular challenge to those of us who work in media relations and communications. Strong relationships matter. But how do we nurture and sustain them in an increasingly digital world?
Louise Winmill, Partner at Portland was joined by the Former City Editor and Executive Editor of the Evening Standard, James Ashton; Retail Editor for The Times, Ashley Armstrong and Director of International Communications for Snap Inc., Tanya Ridd.
The panellists shared their expertise on a number of different areas, including:
• Building relationships remotely
• The impact of the pandemic on the news cycle
• The brands managing this digital transition well
• How to bring a story to life when on-location visits are harder to deliver