This promo for the My City Lives mobile app was meant to highlight the creation process in an analog way that translated to digital. Shot in a calm, almost storybook style that obscured the details of what this person was actually drawing. I approached the edit with that in mind, allowing for a slow pace off the top to quicker cuts to crunch the progression of time -- mimicking the snap-and-you'll-miss-it passage of time when you are actually sitting down, creating.
Editor: Peter Strauss
Animation: Diego Turro