Flanders, the Flemish region of Belgium is infamous for delivering the harshest cycling conditions. Riding in the rain, on cobbled non-category climbs, on snow and on ice are the norm for Belgium’s 6,000 cycling clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where fl esh and bones are forged into the greatest racers of all time. This is Belgium, home to Ridley Bikes, this is where our products are engineered, hammered into raw form by the roads themselves, and where we refi ne them in competition.
This is Ridley. We are Belgium!