This short film is a passion project that was conceived, filmed and edited over a 6-month period. I wanted to shoot something for myself, something that would be a love child of sorts, born from no other reason than to create something from nothing and to do so with absolutely no financial gain in mind.
I had read about Joseph Perez, whose artist name is Sentrock, in 944 Magazine several years ago.
When I decided to initiate this project, I immediately thought of him and wondered how to go about finding him... Facebook? Ask around town? Google? A few days later I was getting a Short Leash Dog at the food cart gathering at the Phx Farmers' Market. Serendipitously, I found myself looking right at Sentrock as he walked towards me. I simply stuck my hand out and said, "Hi. You're Joseph Perez. I'm Mark Susan."
He seemed slightly confused and apprehensive, but I don't blame him. We agreed to have lunch at Carly's Bistro to talk more about what was swirling around in my brain. After that, we met a few more times and finally things started to roll.
Fast-forward 6 months, with many lunches, recording sessions and film shoots under our belts.... finally, the piece was finished. Much of that impetus came from my discovery that Sentrock would be leaving near the beginning of August for art school in Chicago. I figured that a self-imposed deadline would do us wonders and it did. It forced action to happen and without that final driving push, I fear this may not have turned out as well as it did.
Early on, I asked my friend, Brandon Barnard, to assist on this project and about 20% of the way in, he pretty much became an equal partner in the project. We both operated cameras, were present for the voiceover in the recording studio, filmed all the scenes where Sentrock painted anything and talked and talked and talked about every detail possible. I sunk in some cash. He sunk in some cash. Even Sentrock used his own money to buy the paint supplies. It was truly a low, low, low budget grass-roots engagement.
In instances where I was running of ideas or solutions, Brandon would chime in and fill the void... and vice-versa. I've never worked as effortlessly and painlessly as I have with Brandon. In areas where I'm less strong like tricky editing and Adobe AfterAffects, he excels, and I've found that to be a necessary complement and a propellant for the creative process of this film.
I also reached out to many people in my professional ecosphere, including but not limited to the following resources. So, to these people and many others, Brandon, Sentrock and I would like to sincerely thank all of you:
- Nick Danford - audio engineer and owner of The Tone House sound studio
- Matt Corbisiero - filmmaker and owner of U.L.M. Studios in downtown phx
- Robert Davis - graphic designer and creative concept specialist at Inked Elephant
- Cary Monaco - co-owner of Fliers Direct, who was instrumental in printing the 150 posters for the premiere screening. He even came in with the high bid for Sentrock's gorgeous 4'x7' original painting that's featured in the film
- Kelly Aubey - owner of FilmBar, who was a gracious host of what turned out to be the ideal venue
- Andrew Benson - technology savior at Randy Murray Productions, who bailed me out big-time by lending me one of their external Blu-Ray burners 2 days before the big event
- Justin McNeil & Bobby Shook - two filmmaker friends of ours who assisted with additional gear and camera operation
- .else & General Fuzz - a pair of music makers who gave us access to their work, which created the emotional soundtrack that I feel drives the film forward and dictates the mood and vibe of the entire piece
- Sentrock's family - who invited me into their homes and trusted me to look through their personal family photo collections and select a couple dozen to be scanned and used in the film
- Kimberly Hundley - editor of the Scottsdale Airpark News (and a client of mine), who so kindly managed the table where people could purchase prints and get them signed by Sentrock