Here's a short video on Dachis Group's software for measuring the brand impact of social media campaigns.
Campaign Performance Monitor is a subscription software service that helps you:
1. Uncover clean signals (tweets, posts, replys, comments)
2. Correlate them to social campaigns and align to business outcomes.
2. Adjust campaigns in-flight, to quickly reallocate marketing investment or respond to a crisis.
3. Deliver "boss-ready" reports, with one-click access to a dozen ppt reports.
Unlike alternative tools that track campaign activity metrics, Campaign Performance Monitor correlates your brand's social programs to brand performance outcomes, including awareness, brand love, mindshare and advocacy.