Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together.
Omnichannel loyalty (OCL) is an enterprise level initiative to drive, track, measure and reward incremental behavior through the integration of marketing, technology and customer experience.
With Omnichannel Loyalty, you can reach your loyal customers across all platforms, mediums, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over.
Boost the overall impact of your marketing dollars and strategies, learn more about how OCL will help.
Hosted by Loyalty 360, this webinar features Michael Hemsey, President and Joe Easley, Director of Global Strategy at Kobie Marketing and highlights data from Emily Murphy, Customer Intelligence Analyst at Forrester Research.
Key takeaways and best practices include:
• Discovering trends impacting loyalty programs and best practices in overcoming challenges from the SoMoLo (social, mobile, local) revolution
• Building the business case for and understanding the economic implications of implementing a successful omnichannel marketing approach focused on driving loyalty-related outcomes
• Examples of how to design an OCL program that maximizes your data and customer intelligence, while you build a sustainable ecosystem inclusive of real-time response and measurement
• Creating a truly differentiated program from that of your competition in the eyes of your customer.