Dr Lorin Berland is one of the coolest guys that I know! He is always a step ahead of the game and seems to have full command of the situation around him. For years Lorin has been both a friend and valued client of our laboratory.

Over this time Lorin has mentioned how important the relationship with his business advisor, Rick Sapio, has been to both his business success and personal fulfillment. Recently Lorin invited me to listen to a conversation that he and Rick recorded about the business principals that have been so critical to his success. This 60 minute conversation shares Rick’s valuable principals of “Simplicity, Probability and Leverage” as well as Lorin’s insights about applying them to the practice of dentistry. Whether you are a student of practice management or not, I believe that there is something to be gained by everyone.

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