Footage taken from a flash mob that I organised at Grimsby town centre to promote the Lightworks festival of art and new media. Participants staged a false protest displaying the new Lightworks brand identity, accompanied by a dance/performance by Grimsby Institute BA Performance students.

This flash mob was part of a number of small guerilla marketing stunts to build up hype for the festival that was a huge success on the night.

Thanks to Jamie Craven for kindly capturing this footage.

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