DE JA VU MEDIA INC.'s Michael Robert came up with this concept for the CBS Buzz Tour as it would relate to the paper toy theme that My Morning Jacket is known for. The stop motion effect also allowed him to get more information on screen than just plastering it with electronic graphics. This spot really came to life because of the time spent in pre-production. The test shots really enabled the timing, motion and elements to come together.
In news teases and online promotion backed up the campaign with additional information.
Production: CBS4 Creative Services
Producer/Director: Michael J. Robert
Graphics/Practicals: Dagny Eustice
Model Movement/Assistant Director: Max Barbanell
Announcer: Dave Hoffman