Role: produce & co-art direct / music art direction
After I threw him the initial concept and rough storyboard, Yoshiki Lai provided a series of sleek looks for the promo video and executed the piece with great details.
The music was inspired by Beethoven "Moonlight Sonata". I had a very specific direction in mind even before the project kicked off. Thanks to Eyemedia; they are highly professional and supportive. The sound was done beautifully with their interpretation.
This promo won the IF communication design award of 2011 and RedDot design award 2012. Also made visibile on STASH. It was a pleasure experience cooperating with the best designers in Taipei.
Client: ASUS Design Center
Director: Yoshiki Lai
Art Director: Yoshiki Lai / Jason M Tseng
Producer: Jason M Tseng
Music : Eyemedia
Award: IF communication design award 2011
Red dot design award 2012