"MAKE IT COUNT" - official trailer

On August 1st, 2009, Element will release MAKE IT COUNT - The Element Story.

Leading up to the release, the blog will be updated with out takes, archived footage, and more. The full feature will release online, for free on the Element site.

MAKE IT COUNT showcases Element's defining moments and will delve into its compelling story. From it's humble beginnings, to a forward thinking and global iconic brand.

The purpose of the project is to celebrate and bring awareness to Element's deep roots, consistency and drive. It represents the importance of being grateful and approaching everything you do with deeper meaning and longevity.

"Leave an imprint deep enough, that it continues to make the world a better place." - Make it Count.

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