The brands competing in "Everyday Spend Retail" represent the heart of the consumer household budget. Visits in grocery, pharmacy, and fuel are the most frequent among consumers and the products consumed have a commodity nature to them. Building engagement and loyalty with consumers to capture the maximum share of wallet in each category is an "everyday" challenge.
This webinar features a conversation among executives working to meet these challenges for brands in Everyday Spend Retail. We'll share examples of what's needed to stand apart from the competition and a roadmap to becoming a best in class brand that registers as consumers’ first choice every time. Finally, you will learn what these brands do to assess their loyalty investments and get the right ROIs for profitable loyalty and consumer engagement investments.
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