A temporary video installation designed on the façade of a building which houses the Arcobaleno cinema and Hotel St. George, in Viale Tunisia, Milan.
An audiovisual experiment of perceptive transformation in architecture, through abstract narration, which will show the building as a screen and protagonist simultaneously.
Imagine the façade of a building could have a brain and a conscience; consequently it could sleep and dream.
Imagine that these surreal forms of life have a characteristic to let loose, during the REM sleep period, a visible transposition of their dreams.
Creative director: Luigi Pane
Executive producer: Giada Risso
Art direction & motion design: Vitantonio D'Ambrosio, Luca Siano, Valentina Vicini
Music & sound design: Franky B
Producer: Mauro Mastronicola
Technical supervisor: Paride Signoretta
Projection equipment: Euphon
Audio equipment: MPR Audio System
Camera operator: Davide Bassanesi