Every year EMD Serono sponsors an incredible Multiple Sclerosis fundraiser. The bike race begins at UMASS Boston and the 150 mile trek ends in Provincetown. We were hired to produce this video to inspire people to donate to the cause, as well as become riders themselves.
I had the fortune of being able to co-direct and cut this with one of the best editors I've ever known. Check out his vimeo page, vimeo.com/barryclegg
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