"MORE THAN GAME, IT’S EVERY FAN’S RIGHT, THAT’S WHY WE’RE WAITIN’ ALL DAY FOR SUNDAY NIGHT!"
The final in a series of Faith Hill's annual high-profile openings, this 2:00 extravaganza features Faith in concert with a cavalcade of NFL's finest players, each with a signature "tunnel-to-stage" journey.
The 2 month editorial process was comprised of 2 weeks of board-o-matic / pre-visualization, 3 days of on-set editorial in Los Angeles and New York, and several weeks of storytelling and archival / highlight player footage editorial for the game screens that was designed to be updatable throughout the football season. Keep in mind that only the physical stage, and some locker room items are practical elements. Everything else (98.5%) was shot green screen and composited into computer generated environments.
Directors: Tripp Dixon (NBC) / Jonathan Keeton
Production: Clint Goldman - Bodega
Post Production: SPY/FotoKem