It is only fitting that Baron & Baron took the lead in creating a prestigious and elegant new digital campaign for Harry Winston. Betterdays was brought in to direct and produce the groundbreaking collaboration with master plumassière, Nelly Saunier, as she unveils the unspeakably beautiful process for creating these timeless pieces.
Betterdays films Saunier, one of the few remaining feather designers, as she practices her nearly extinct art in her studio in Paris, France. Saunier’s feather design is contrasted with the work of one of Harry Winston’s master watchmakers as the two processes become one. Set against classical music, the patience and endurance of the two craftsmen gracefully reveals itself on a bed of the finest feathers encircled and juxtaposed with meticulously cut stones. The result is a mesmerizing and captivating piece that shows the height of perfection that is Harry Winston’s timepieces and craftsmanship.
“People will stare. Make it worth their while.” - Harry Winston
Client: Harry Winston
Creative Agency: Baron & Baron
Production company: Betterdays Media
Produced by: Owen Rosenblum
Supervising Producer: Glenn Markunas
Directed by: Nat Prinzi
Director of Photography: Frank Prinzi ASC
Art Director: Fred Evans
Editor: Nat Prinzi
Colorist: Robert Simmons
AD: Rich Koehler
Camera Operator: Carl Prinzi
1st AC: Chris Yoon
2nd AC/DIT: Jeff Shynn
Gaffer: Doug Shannon
Key Grip: Mike Sutter
Grip: James Ahearn
PA: William Malin
Shot on location ay Harry Winston in New York City and Paris, France.
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