Commencing with the fall 2012 season, on September 5th the Reading Shop set up a temporary satellite shop in San Francisco for Ooga Booga.
Ooga Booga is a small store above a bakery in Chinatown, Los Angeles, founded in 2004 by Wendy Yao. The shop specializes in independent culture, including art, books, music, clothing, and other things made by artists.
The temporary outpost will feature a selection of their LA stock, with a special focus on contemporary artist books and magazines from all over the world.
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