Directed by David Wilson
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The hallowed IKEA catalogue gets a colourful David Wilson treatment for a new campaign with Mother London. He collaborated with art direction dream team Sam & Arthur and master cinematographer Marc Gomez Del Moral to create a vibrant domestic colourscape complete with disco-inspired kitchen cabinets, magic dishwashers and singing cushions.
Home furnishings are brought to life through a variety of hand-drawn, physical and CG animation effects while a young leotard clad woman throws shapes and takes a seamlessly choreographed, Flashdance-inpspired journey through the colour spectrum.
Forget pure white minimalism, this is all about rainbow-bright, foot-tapping colour.
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