Directed by David Wilson
Subscribe - blinkink.co.uk/index.php#subscribe

The hallowed IKEA catalogue gets a colourful David Wilson treatment for a new campaign with Mother London. He collaborated with art direction dream team Sam & Arthur and master cinematographer Marc Gomez Del Moral to create a vibrant domestic colourscape complete with disco-inspired kitchen cabinets, magic dishwashers and singing cushions.

Home furnishings are brought to life through a variety of hand-drawn, physical and CG animation effects while a young leotard clad woman throws shapes and takes a seamlessly choreographed, Flashdance-inpspired journey through the colour spectrum.

Forget pure white minimalism, this is all about rainbow-bright, foot-tapping colour.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…