In this “Yes You Can!” DIY Digital Marketing tutorial for small businesses, you’ll learn how to create a Google Analytics tracking link using Google’s campaign URL builder. This tracking link will allow you to access and monitor click activity to your website via specific campaigns such as tweets, Facebook posts, and email blasts.
Google Analytics tracking links allow you to create a unique link that can be tracked through your Google Analytics account. This tutorial is great for any small business owner who uses Google Analytics and wants to monitor specific campaign activity.
Click here to access Google Campaign URL Builder (this site allows you to create a hyperlink that can be tracked using your Google Analytics account): ga-dev-tools.appspot.com/campaign-url-builder/
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