Sanuk's crew of delinquent desk jockeys set out to pay tribute to all the nine-to-fivers out there just working for the man and wishing for the weekend. This Imaginarium submission is dedicated to all the working-class rippers locked away each day in the three-walled prison cells we call cubicles.
Let's chalk one up for the regulars, the early birds, the deadbeat janitors, the number crunchers, the copy-machine cowboys, and even the taco-truck lady who rolls in every day at exactly 11:35 a.m. Let's chalk one up for every person out there with unfulfilled dreams of a better life. Let's chalk one up for a vacation from normality. Let's chalk one up for happiness.
If all you're getting barreled in is a sea of paperwork, then it's time to make work your beach. After all, even the worst day in the water is better than the best day at the office.
It's 9:00 a.m. Time to clock in.
Directed By: Joey Maiocco
Photographed By: Brian Bielmann/SPL
Director of Photography: Scott Nichols
Filmed By: Scott Nichols, Tony Vercelli, Brent Firestone, Branden Aroyan
Surfers: Matt Meola, Alek Parker, Albee Layer, Kilian Garland