900lbs teamed up with the great folks at Activision again for their annual GameStop Managers conference. This year they wanted to raise the bar and engage their audience in a big way. Collaborating with our technology partners, we immersed the viewer with a massive 17ft x 150ft, 180 degree wrap-around screen. The audio design was the icing on the cake, as we engulfed the audience with a Dolby Digital 5.1 setup. Big thanks to our friends at Dallas Audio Post for a killer mix!
With an 8 week timeline, we hit the ground running as we created 50 minutes of custom large scale content. We had to film in many locations, including Blizzard Entertainment's campus and Activision's main offices in California as well as several strategically setup green screen shoots here in Dallas.
In Post, we worked with several of Activision's studios and brand teams in order to get the right look and feel for each of the 6 games, from a branding/development perspective. All of the provided assets and custom content were wrapped around a video game menu concept which tied everything together. We traveled down to San Antonio for the event where the finishing touches were made during testing to ensure that everything came together smoothly. The event and content far exceeded expectations and feedback from the GameStop execs and managers has been overwhelmingly positive!
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