Added Value? is a touring exhibition by the Crafts Council that questions the value of contemporary craft within the current landscape of branding and luxury. It showcases high-quality and bespoke work from makers Zoe Arnold, Bompas & Parr, carréducker, Simon Hasan, Tracy Kendall and Oliver Ruuger.
Our beautifully shot films capture the processes of each of these makers and focus on a different theme that links craft and value. Each film features a brief introduced by Bruce Montgomery, Professor of Design and Craftsmanship at Northumbria University.
Direction: Christopher Thomas Allen and Tim Cowie
Producer: Alice Ceresole
Assistant Producer: Annie Kwan
Production Assistant: Bea Wilson
Camera: Christopher Thomas Allen, Tim Cowie and Jai Rafferty
Editors: Christopher Thomas Allen, Tim Cowie and Helen Omand
What is the relationship between craft, value and experience? Each time we consume we are faced with influencing factors such as the price, the experience the item promises, and the status conferred by ownership or use.
Crafted objects have many experiential characteristics: they are unique, high quality, authentic and have a bespoke fit, known origin and tactility, all of which may influence a decision to consume them. In an era of mass production and availability, are we starting to seek the experiential values of crafted objects over the many, often cheaper, alternatives?
BOMPAS & PARR
In 2007, Sam Bompas and Harry Parr founded Bompas & Parr, specialising in fine English jellies, bespoke jelly moulds and spectacular culinary events. The studio designs unique experiences, often working to an architectural scale and employing cutting-edge technology. Renowned for their elaborate jellies, the two foodsmiths combine traditional and future-forward aesthetics to redefine the experience of eating. Their projects explore how the taste of food is altered by synaesthesia, performance and setting. Does the experience of consumption add value?
Recent projects include a cake-based crazy golf course on the roof of Selfridges department store in London. Their client list ranges from celebrities and major brands to a broad range of cultural institutions including the San Francisco Museum of Modern Art and the Victoria & Albert Museum, London.