Added Value? is a touring exhibition by the Crafts Council that questions the value of contemporary craft within the current landscape of branding and luxury. It showcases high-quality and bespoke work from makers Zoe Arnold, Bompas & Parr, carréducker, Simon Hasan, Tracy Kendall and Oliver Ruuger.
Our beautifully shot films capture the processes of each of these makers and focus on a different theme that links craft and value. Each film features a brief introduced by Bruce Montgomery, Professor of Design and Craftsmanship at Northumbria University.
Direction: Christopher Thomas Allen and Tim Cowie
Producer: Alice Ceresole
Assistant Producer: Annie Kwan
Production Assistant: Bea Wilson
Camera: Christopher Thomas Allen, Tim Cowie and Jai Rafferty
Editors: Christopher Thomas Allen, Tim Cowie and Helen Omand
What makes a material valuable? If a material in its raw state is defined by its financial value in the global market, the answer to this question is straightforward.
Ambiguity is introduced when raw materials are processed, mixed and worked, by machine or by hand, and subjected to design and influence. At once value judgements of a different nature are key. Questions of quality, taste, personality and brand are raised. Is it here, through craft's ability to reshape, personalise and elevate materials, that its value can be found?
Zoe Arnold creates sculptural works from a mix of found and precious materials. These include metals, gemstones, and collected objects such as mother-of-pearl gaming chips, antique microscope lenses, ribbons and prints. Regardless of their measurable value, do all these materials become equal as Arnold mixes and works with them to build complex, multi-layered objects?
A poet and book maker, Arnold uses her own poetry, and other literary and art references, as the starting point for her unique creations. For her, it is the story behind the piece, rather than the material worth, that adds to the experience of wearing her jewellery. Do stories add value?
Arnold graduated in Jewellery Design from Central Saint Martin's College of Art and Design, London, in 2003. She has since set up her own workshop and her work has been exhibited widely in the UK.