When Subway Singapore decided to bring back their limited offer Beef Pastrami Sub, they knew they wanted to produce a series of TV spots that would stand out from the rest of the crowd in a short running time.
Dummy Pilot presented a concept built around SaatchiLAB's creative to produce each spot as a window to a world, that while familiar to our own, would be a little bit "off." Hence, Rambo drinking tea with his aunties, bodybuilder origami masters, and a dog who understands English (and a dog owner who understands dog).
These spots played for two months in the summer of 2012 on three broadcast channels and four cable channels across Singapore, along with being featured online, culminating in nearly 40k YouTube views (and still climbing).
As for Subway, they doubled their sales of Beef Pastrami since the previous year, proving that the Beef Pastrami Sub truly is so succulent, you can't get beef pastrami off your mind.
Check out the other two spots in the campaign: