Concept Design and Development
Goal: Promoting NHL Center Ice as the ultimate tool for “Super Fans” (the ones who can't miss a game no matter who is playing) and “Displaced Fans” (those living in far away from their favorite team.)
Challenge: Building spots which can be versioned in-house, and easily updated, without needing to adjust the original vision.
Solution: The details to make each spot unique were the most fun! For "Super Fan" we created
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