This is a new video with a short and to-the-point interview with TFA's CEO, Gerd Leonhard, produced by marketing magazine The Drum at Digital London, see about the future of social media and how it will impact us. Most important: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at - thanks to everyone at Drum Magazine

Gerd Leonhard Futurist, Author and Keynote Speaker, Basel / Switzerland CEO

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