Welcome to re-imagination. The new and award winning USAToday.com involved all departments within Fi from strategy to UX to design to development, and was spear-headed by the desire to radically re-imagine the way users interact with news online.
The innovative page-turning model of the website allows users to flip through pages while reading articles, changing the experience of reading news online to that of reading a digital magazine. It also allows for large and immersive interactive ads that support video between the news pages – modernizing the canvas for digital advertising.
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