When famed bike component manufacturing company, Shimano, asked VeraciityColab to produce a video for their new Dura-Ace Wheel-set, we jumped at the opportunity because, like doing videos involving music groups and technology (e.g., LogitechUE), we also love doing sports related videos (e.g., Pear Sports). We were "in" - but then came the catch. We had to do it quickly, with only the assets from the existing brochure and have it ready for the Interbike conference in Las Vegas. Mission accomplished! We hope you like it.
