Jana Kramer came to Oniracom for this album release campaign through Topspin and Warner Music Nashville. Oniracom built a custom promotional platform to facilitate campaigning for Jana Kramer’s Self-Titled album.
Fans were challenged to unlock exclusive content by instagramming photos tagged with a branded hashtag for three different exclusive tracks. The three interaction pages were launched sequentially over the course of a week on ihopeitrains.janakramer.com, oneoftheboys.janakramer.com and goodbyecalifornia.janakramer.com.
Users proceeded to upload and tag photos on Instagram using the branded hashtags #ihopeitrains, #oneoftheboys and #goodbyecalifornia.