client: CROMATICS (cromatics.de)
CONVERSE PRO STREETS
To drive attention towards the current campaign prostreets.com in three urban districts of Berlin.
Megatrend – Attention Economy
Microtrend – Artvertising & Guerilla Marketing
Using the CROMATICS artist portfolio we curated three local urban art collectives. Using their personal style they created three unique and cutting edge art installations, which directed the attention of the target group towards the installed video cameras and did encourage them to take part in the CONVERSE Pro Streets crowdsourcing campaign.
WURSTBANDE became Pro Friedrichshain
TRASHCATS became Pro Köpenick
ON&ON became Pro Kreuzberg
video: editude pictures (editudepictures.de)
music: Monkey Safari (monkey-safari.de)