An experiential campaign, chosen to interweave seamlessly with the Freeview HD’s Summer of Sport. Offering a genuinely intriguing experience, it enabled Freeview to engage consumers for a sustained period, allowing them to communicate brand messages.
The campaign was created to promote the sporting content available in HD, the campaign’s sport theme was designed to be fun and interactive. Making it a family experience meant it had strong word of mouth and children would drive the adults towards the activity.
The campaign raised both brand awareness and recognition. With over 2.8m 'opportunities to see' and 71,000 visitors, Freeview rose to 14th in the Brand Index during the period in question.