The Iconic Blue Jean:
Denim is one of the greatest iconic pieces of apparel of all time. Though developed as working class wear in the 19th Century, the denim market has greatly evolved over the last 150 years. It has influenced almost every genre: Cowboys, rebels, hipsters, hippies, freedom fighters and fashionistas. It's one of those versatile pieces that anyone can and certainly does wear, which is why it is the most widely produced pieces of apparel in the world. Out of the 2 billion pairs sold worldwide...
The Factory Floor:
I headed out to Southern China with Levis to see firsthand how blue jeans are made - as well as all the other steps associated with the process. Interesting factoid: On average, it takes 14 minutes to create a basic 501 Jean. Think about it! 14 Minutes! Crazy!
You'll see cutting, sewing, sandblasting...The guys chucking the wood in the fire-breathing machine is how they actually cool down the factory floor (steam is cooled and pumped through the factory, which is quite nice and a great alternative to AC)...And you gotta check out the wastewater process. I know, not that glamorous - but the dyeing of jeans is a dirty process, so you gotta have good wastewater treatment so you're not polluting the rivers. Water looks as if they've boiled a few Smurfs along the way but is totally clear before it's released into the river.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?