These beautifully shot films for PLAN aim to raise awareness to elevate women out of poverty.

We were fortunate enough to utilise our new grading department to work on two new films for the amazing charity PLAN. Both films were directed by Sara Dunlop (Rattling Stick) for AMV BBDO to help raise awareness for girls and women all over the world. "She'll Learn" depicts the lives of young girls learning only what they need to survive as they live on the streets.

Campaign's "Ad of the Day", "Because I am a girl" stars award winning actress Freida Pinto, who is best known for her role in Slumdog Millionaire. Talking directly to camera and inter-cut with shots of young girls living in impoverished communities, she explains that because a girl is born a girl she is likely to face enormous, daily challenges unless awareness is increased and communities are educated.

So raise your hand for girls and support PLAN.

Grading and conform done at Finish.

Credits
Agency: AMV BBDO
Director: Sara Dunlop & Theo Delaney
Agency Producer: Angela Elini, Sophie Delaney
Agency Creatives: Michael Jones, Adam Whitaker, Charlotte Adorjan
Production Company: Rattling Stick, Hotspur & Argyle
Producer: Stuart Bentham, Gen Stevens
Post Production: Finish
Post Producer: Cheryl Payne
Flame: Andy Copping, Paul Wilmot, Steve Murgatroyd
Colour Grading: Paul Harrison @ Finish
Photographer: Emma Hardy
Editor: Charlie Harvey @ The Whitehouse
Audio: 750 MPH
Sound Design: Siren Music

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