Hard leather jackets to sweet silks.
Ostentation of youth to earnestness of adulthood.
This story starts in 2009, when Nour studded her first leather jacket. What started out for her as an avocation, creating personalized jackets for friends and family – quickly transformed into success. Boutiques from Europe to the Middle East began requesting the limited-edition designs and the brand was born.
Not one to rest on bespoke laurels, the Nour Hammour Collection gives young ladies around the world the chance to glint, wink, shimmer and shine. Entirely crafted and embellished by hand in Paris, Nour Hammour captures the Parisian aesthetic of the minimalist silhouette draped in a decadent palette of embellishments. Shimmering crystals, lustrous metals, indulgent furs – we genuflect before the Altar of Glam.
The 2012 pre-fall collection advances a pragmatic yet quixotic modus operandi of day to night dressing codes. The debut line is characterized by intelligent tailoring and opulent jewelling. At a stroke, Nour Hammour is the revelation of Right Bank sensibility contrasted by our love of opulent accoutrements.