Shot over the summer holidays and involving a cast of some 50 volunteer students and staff, the film sets out to show college life from a student perspective – and challenge a few preconceptions along the way. The film highlights the breadth of courses at all levels – including full-time and part-time university level options and professional apprenticeships – as well as showcasing City of Westminster College’s superb leisure and recreation spaces and dynamic and sociable atmosphere.
Shot as a walk around campus, it features scenes from a typical College day, including a shoot in the photography studios, experiments in the science labs and tutorials in the motor vehicle and engineering workshops. It also shows ‘down time’ on the basketball court, in the fitness centre, at a student gig and in meeting and recreation spaces.
The four-minute film was produced and directed by leading digital media agency Clearhead, and the majority of filming took place at the College’s RIBA Award-winning Paddington Green Campus. Many of the student volunteers were BTEC Level 3 Performing Arts students, who gained valuable industry experience by participating in the project.
Clearhead director Gavin O'Brien says: “Paddington Green Campus provided the perfect backdrop and allowed us to use some impressive kit to truly show it off – including a 35 foot camera crane and over £150,000 worth of equipment. The College trusted us from the start to deliver on our promise of producing something the education sector hasn't necessarily seen before. We couldn't have created it without the faith they placed in us. When you say you are going to turn a promo into something of a feature film, then it takes a special team to let you run with it!"
City of Westminster College e-Marketing Manager Charlie Penrose, who project managed the film, says: "Clearhead pitched an artistic vision we knew we could trust from the outset – they were clear that they had no intention of producing 'just another college film', which was precisely what we wanted to hear.”