Local Search guru and author of the new "Local Search Ranking Factors" (davidmihm.com/local-search-ranking-factors.shtml ) stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results.
Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center - google.com/local/add ). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.
Watch this video to learn how the engines build their local business listings and what you need to do to ensure you get listed when your local customers perform searches.
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