Timberland asked us to create some content around the GT Scramble and since we were unable to to achieve our initial idea which involved battle with mountain goats, we decided to try to breathe some new life into the static art form known as a product shot. The result, we'd like to think, is a more moving, dynamic portrait that reflects some of the capabilities of the boot, but mostly it's an incredibly well positioned excuse to look at a great piece of footwear in a way that's more interesting than the standard issue white backdrop.
The GT Scramble in available in stores now.
Directed by: Phillip T. Annand
Shot & Edited by: Vincent Picone