Launch-Trailer for the 2012 all-carbon racing bike wheel "Meilenstein" from Lightweight.
Client: Lightweight by Carbon Sports
Approach: We want the target audience to watch the film and get an appetite for the new Meilenstein. They should share it and/or talk about it online and thus create a positive buzz about the new product.
Equipment used: Sony NEX FS-700; EOS 7D; Sony PMW EX1; GoPro HD 2